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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries [StormRG]

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 							Author: Martin Austin
  Hardcover: 176 pages
  Publisher: Gower Pub Co; New
edition edition (November 28, 2012)
  Language: English
  ISBN-10: 1409450791
 
ISBN-13: 978-1409450795
  Format: Retail PDF
  Reader Required: Adobe Reader, Foxit,
Nitro, Adobe Digital Editions
  
  Note: This is the eBook of the printed book and may not include any media,
website access codes, or print supplements that may come packaged with the bound book.
  
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  Licensing, Selling and Finance in the Pharmaceutical and Healthcare
Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second
decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of
innovation in terms of what's gone wrong and how to succeed in the future.Martin Austin explores the challenge that the
pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control
in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative
therapies to counteract their impending portfolio weaknesses in the mid to longer term.The first part of the book
provides an engaging and convincing perspective on the context in which the industry currently finds itself; the second
part is a pragmatic guide to commercialising your intellectual property; including how to recognise and value what you
have as well as the new ways of working that you will need to adopt when negotiating, collaborating and contracting in
partnership and alliance with others.Commentators have described in great detail the cocktail of commercial, clinical
and social issues that threaten to overwhelm the pharmaceutical industry; Martin Austin's book offers a very distinctive
perspective on these issues and their solution.
  
  
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